PR Definition

Navigating through the many definitions of PR.

Public Relations (PR) is a marketing tool used to effectively communicate to a chosen target audience.

“Public relations practice is the art and social science of analysing trends, predicting their consequences, counselling organisations leadership, and implementing planned program’s of action which will serve both the organisation and the public’s interest” The Mexican statement 1978.

PR has such a broad function and is continually adapting and evolving, for this reason there is over 500 hundred definitions. The institute of public relations defines PR as:

“Deliberate, planned and sustained effort to establish and maintain mutual understandings between an organisation and its public”.

Throughout the many different definitions there are common themes. These similar points create the foundations of PR and are agreed by many practitioners.


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